The evolution of modern design with a sharp look and elevated feel. Crafted from blue ion-plated stainless steel, this sleek timepiece features a statement-making 40mm case that houses a captivating micro-textured tonal dial with a glossy lacquer overlay, slim hands, and our iconic dot motif at 12 o’clock. A flexible H-link bracelet in matching blue completes the design.

First introduced in the late 1960s, the Heritage Datron is a classic mid-century style with a distinctive case.

A Swiss made automatic movement drives this watch, powered by the motion of your wrist.

This 40mm watch features a light blue dial, Swiss Super-LumiNova® accents, and an exhibition case back.

The BOLD Quest looks to the future with a shaped case and an integrated bracelet.

This 40mm watch features a seafoam blue sunray dial, steel hands, and our signature dot at 12 o'clock.

The BOLD Quest Automatic looks to the future with a shaped case and an integrated bracelet.

A Swiss made self-winding movement drives this watch, powered by the motion of your wrist.

This 39mm watch features a moonlight blue dual texture dial, stainless steel hands, an exhibition caseback, and our signature dot at 12 o'clock.

The BOLD Quest looks to the future with a shaped case and an integrated bracelet.

This 40mm watch features a blue sunray dial, steel hands, and our signature dot at 12 o'clock.

First introduced in the late 1960s, the Heritage Series Datron is a classic mid-century style with a distinctive case.

A Swiss made automatic movement drives this watch, powered by the motion of your wrist.

This 40mm watch features a blue lacquer dial, Swiss Super-LumiNova® accents, and an exhibiton case back.

As thin as the horizon line, the BOLD Horizon redefines contemporary style with an ultra-thin design.

This 40mm watch features a blue dial, a 6.7mm thick case, and a flexible Y-link bracelet.

The BOLD Quest looks to the future with a shaped case and an integrated bracelet.

This 35mm watch features a seafoam blue sunray dial, stainless steel hands, and our signature dot at 12 o'clock.

Refining sleek, contemporary style in an ultra-thin design. The 40mm case of this sophisticated watch is only 6.7mm thick, creating a super sleek silhouette. This timepiece is crafted from military grey ion-plated stainless steel and features a matching Y-link bracelet and navy dial with military grey-toned accents.

We’re updating our logo—during this transition, products may ship with either the existing or new logo.

The BOLD Evolution 2.0 is defined by an elevated, bold case and a dimensional micro-textured dial.

This 34mm two-hand watch features an ice blue lacquer dial, slim steel hands, and our signature dot at 12 o'clock.

Retro-cool design, timeless styling and a distinctive case have defined the Datron Collection for over 50 years. Inspired by our archives, this timepiece features a 41mm case of stainless steel housing a chevron textured navy dial fitted with a day window, a date window, and Swiss Super-LumiNova® accents. We’ve added a modern touch with an exquisite Swiss made automatic movement. A fluid three row bracelet in matching stainless steel and effortless push-button deployment clasp complete this essential piece.

Automatic watches do not contain batteries. They are charged by the movement of your wrist. If the watch is not worn it will stop running in about 38 hours. To get it started, turn the crown clockwise about 20-30 times until the second hand starts moving. You will most likely need to reset the time and date.

Operating Manual